Web Analytics Specialist Resume-Omniture Sitecatalyst/Google Analytics Implementation & Reporting Specialist/Expert

Semih Pala
Web Analytics Specialist
www.semihpala.com
Dallas/Fort Worth, TX

 

SUMMARY:

 

Experienced Web Analytics Manager with excellent analytical & communication skills. Proven track record of reducing costs, increasing efficiency and profit, optimization and A/B testing. Works well with Executive leadership, Stake-holders, IT, UX teams and co-workers at all levels. Web analytics expert, speaker, trainer and blogger.

 

WORK EXPERIENCE:

Zumba Fitness Sep 14 – Jul 16                                                                          Hallandale, FL
Web Analytics Manager

  • Managing Adobe analytics implementation by translating business requirements into technical documents.
  • Leading tagging efforts by working with project managers, stake holders, UX & IT.
  • Web analytics reporting, building dashboards & ad-hoc analysis.
  • Created an efficient reporting process with Adobe report builder & Tableau.
  • Leading A/B testing & conversion rate optimization using Optimizely.
  • Increased B1 training page conversion rate by 10% & checkout conversion rate by 32%.
  • Providing actionable insights & telling the story by working closely with UX team & stake holders.

 

Citrix Systems Mar 12 – Sep 14                                                                    Fort Lauderdale, FL
Sr. Web Analyst

  • Google Analytics Premium implementation of multiple Citrix properties, tag management, testing and data validation.
  • Creating automated dashboards and reports for end users as well as weekly,

monthly & ad hoc web analytics reports.

  • Providing Google Analytics training to employees across the company.
  • Providing web analytics reports, analysis, training & support to strategists about each Citrix product.
  • Integrating web data with cross-channel marketing and customer data.
  • Developing web analytics implementation & optimization roadmap.
  • Reduced web analytics reporting time by 40 hours/month by report automation using Excel, Google Analytics API, Supermetrics & Tableau.

                                        
Pet360 Inc. May 11 – Oct 12                                                                      Plymouth Meeting, PA
Sr. Web Analyst

  • Omniture Sitecatalyst v15 and Google Analytics implementation, reporting and analysis.
  • Omniture Sitecatalyst implementation of multiple sites, website tagging, testing and data validation. Omniture Sitecatalyst variable planning including evars, props, events.
  • On site and off site SEO including organic keyword rank analysis, keyword and content mapping and optimization. Pay per click program management.
  • Creating Microsoft Excel dashboards and reports on daily weekly basis analyzing key performance indicators.
  • Reduced web analytics reporting hours by 25% by creating report templates & automation.
  • A/B and multivariate testing to increase Pet360.com members as well as Petfooddirect.com, Natioanalpetpharmacy.com & PetMD.com visitors & revenue.

 

 The Star Group                                                                                                  Philadelphia, PA

Senior Search/Web Analyst May. 09 – May 11                                                                  

Search/Web Analyst May. 08 – May 09

 

  • Provided weekly, monthly & ad hoc web analytics reports using client’s web analytics tools such as Omniture Sitecatalyst & Google analytics.
  • Provided web analytics implementation, tagging, testing and data validation support.
  • Assisted various clients with web analytics implementation, configuration & data validation.
  • Managed multiple search accounts with monthly spend $5K-$400K including e-commerce accounts with 60,000 keywords.
  • Managed the PPC account for an Internet Retailer Top 300 Ecommerce Company with an annual budget of $2.200.000.
  • Increased PPC sales by 69.31% by optimization and paid search strategies. Decreased avg. cpc by 3.20%. Generated extra 1161 sales and $1,044,900 revenue.

Koysepete.com (E-Commerce) May. 07-Feb. 08                                                      Ankara, TR

Search/Web Analyst

  • Managed/optimized PPC accounts using Google Adwords & Google Analytics.                                                             
  • Increased conversion rates & ROI by optimization strategies.
  • Provided weekly, monthly & ad hoc web analytics reports using Google Analytics.
  • Designed online banners with Adobe Flash and Photoshop.
  • Managed e-mail marketing campaigns.

Liveworld.com Nov. 06-Feb. 08                                                                                Telecommute

Website Moderator           

  • Monitored social media profiles in various social media platforms.

 

JPMorgan Chase & Co. (Contractor) Sep. 05-Mar. 06                                             Delaware, DE

IT Help-Desk Analyst

  • Performed tier I phone support for users requesting help on hardware, software, and network related issues.
  • Provided 70% first call resolution, met and exceeded performance benchmarks in all areas (resolution, ticket quality, handle time).
  • Acted as an architect for Peregrine Service Ware Ticketing System database integration project.
  • Assisted and recruited new hires.

 

EDUCATION & TRAINING:

 

Community College of Philadelphia                                                                     Philadelphia, PA

  • Associate in Applied Science, Computer Information Systems.
    Internet Operations and Development Track

University of H.A.C                                                                                                       Ankara, TR

  • Bachelor of Science in Statistics.