Web Analytics Wednesdays & Web Analytics Community in Philadelphia

There are so many networking events in Philadelphia, some of them are targeting specific sector professionals and others are at more broader level including all professionals from different sectors.

WAW events were founded in 2005 by Web Analytics Demystified Senior Partner Eric T. Peterson, Web Analytics Wednesday has become the single most popular social network and networking event in the digital measurement sector. Most of the time these events are organized by local hosts and paid for by generous sponsors. These events are not limited to Philadelphia area or United States, they are organized at international level.

We had the first panel discussion format  about web analytics tools/vendors on September 19. I was invited to speak about Google Analytics and every panel speaker represented one web analytics tool. Brian Cosgrove was the moderator of the discussion. Discussion was more around the new rules and regulations about privacy and cookie settings and how this will effect the future of web analytics as well as web analysts. We also discussed some other topics such as upgrades and improvements for each tool in last year, each web analyst’s wishlist about the tool, social media and mobile tracking, advanced features, challenges with the tool, integration, top tips and ninja tricks about each tool. Overall it was a great discussion and a great audience. We had so many questions from audience and generally participation was very high.

       It’s always great to see and meet highly talented and web analytics savvy individuals, who are dedicated to this valuable segment of online marketing. I have also attended DAA event in Philadelphia and one of the discussion was around the gap for web analytics talents in the industry.

These events are mostly coordinated by Jenny Du (Account Director at TPG) and other folks at TPGDirect (Full service digital and marketing agency).  Please join the mailing list on Web Analytics Demystified to receive email notifications about each event.
Left to Right:
Brian Cosgrove – Moderator (Vice President, Analytics – TPG)
Laura Reed (Web Analytics Manager – TPG)
Chris Johannessen (Director of Digital Analytics – TPG)

Me – Semih Pala (Web Analytics Consultant)
Ken Hill (Web Analyst at Comsys)
There are so many great networking events in Philadelphia such as Network after Work or SEO meetup etc. I always do my best to attend every event. Hope to see you there if you haven’t joined yet.

 

 

Tags: web analyst professional, web analytics events

Category: Networking Events